How to print incremental count of occurrences of the same value in column 1

I'm trying to come up with an solution to this problem, I need to incrementally count and then print the counts of the unique values in column 1 of a tab delimited text file. Here is an example:

Apple_1   1      300
Apple_2   1      500
Apple_2   500    1500
Apple_2   1500   2450
Apple_3   1      1250
Apple_3   1250   2000

And the desired output is:

Apple_1   1      300     1
Apple_2   1      500     1
Apple_2   500    1500    2
Apple_2   1500   2450    3
Apple_3   1      1250    1
Apple_3   1250   2000    2

I know that I can print the line number in awk with just print NR, but I don't know how to reset it for each unique value of column 1.

Thanks for any help you can offer, I appreciate it.