.bashrc script not being run from .bash_profile upon startup?

I have some system defaults that I want run each time I startup a new shell (This is for Mac OS X).

To have these defaults set in a startup shell, and a sub shell, I was told to create a .bashrc file, and then have that run from .bash_profile. So, I made (in my ~ (User/Root) directory) a .bashrc file that has a simple command:

alias ll='ls -lahG'
Echo "Hello World"

In my .bash_profile file I have the following:

if [ -f ~./bashrc ]; then
  source ~/.bashrc
fi

For some reason, when I start up a new shell, "hello world" is not echoed and the alias does not work. However, if I type bash to begin a new "subshell" (if that is what they are called), "Hello World" does print, and the aliases work.

Any idea why my .bash_profile is either not running, or why the .bashrc file is not?

Thanks