Unable to well understand Rsync with include and exclude patterns

First of all, I really read a lot about this topic (including Rsync filter: copying one pattern only), but I still don't understand, or I have a problem with my installation...

My structure "from" is something like this:

Windows
Users
  User1
    Documents
      doc1.txt
      doc2.txt
    AppData
    Downloads
  User2
    Documents
      doc3.txt
      doc4.txt
    AppData
    Downloads

I want to backup all Documents folders and subfolders from all users, but not AppData and Downloads structures.

On the destination I want:

Users
 User1
  Documents
   doc1.txt
   doc2.txt
 User2
  Documents
   doc3.txt
   doc4.txt

I did tried many patterns, but none are working well. Let's start with this one:

rsync -av --include="*/" --exclude="*/AppData" --exclude="*/Downloads" /source/Users /destination

What should I do to exclude AppData and Downloads folders and subfolders for each user ?

Thanks